Before Alex founded Career Pursuit, he worked closely with universities and colleges across North America, supporting their career counseling teams. His role involved implementing career exploration software that helped students identify potential career paths through personality tests and hypothetical scenarios.

But Alex noticed a pattern: after students figured out where they wanted to go, both they and their counselors often struggled to turn those insights into real action. That realization was the spark for Career Pursuit, a coaching approach focused on guiding people not just to define their career goals but to actually achieve them.

He began by helping new graduates land their first roles, and before long, that same action-driven philosophy attracted managers, directors, and C-suite executives. Today, the majority of Career Pursuit’s clients measure success by one key milestone: signing that job offer and stepping confidently into their new role.